Privacy Policy

DiamondBack respects the privacy of its customers and users of this site. We have created this
privacy policy to communicate our practices regarding the collection and use of information about you
obtained on this or other site operated by DiamondBack Automotive Accessories, Inc.

What information do we collect?

You may access most areas of DiamondBack's website without providing any information to DiamondBack. From time to time we may include surveys, information requests or other features on our website which ask you to provide personal information such as your name, telephone number, email address or mailing address. Any information you may provide will be used by DiamondBack to allow you to participate in the particular feature being offered. DiamondBack may also retain any information you provide in order to send you information about DiamondBack’s products and services that may be of interest to you. You have the right and ability to opt-out of receiving such communications.

In order to use the DiamondBack Owner's Club feature, you will need to provide information as part of the registration process, including your name, address, telephone number, and email address. If you choose to purchase any products or use services offered through the Owner's Club, you may be asked to provide your name, mailing address, telephone number and email address, as well as certain financial information (e.g., credit card number) for the purposes of credit checks, payment and processing of any order.

Disclosure of Information

DiamondBack takes your privacy very seriously. We do not disclose your personal information to mass marketers, spammers, or other third parties intent on getting unsolicited access to your records.

In order to better serve you, there are times when DiamondBack may make certain personal information about you available to companies that DiamondBack works with or that perform work for DiamondBack. These companies may help us develop our website, process information, extend credit, deliver products to you, and manage and enhance customer data. These companies are also obligated to protect your personal information in accordance with DiamondBack's policies.

You may submit information such as photographs or captions for inclusion in DiamondBack Owners Gallery or Customer Shots pages. Any information you submit to DiamondBack for posting on DiamondBack websites may be available to the public and may be collected and used by persons other than DiamondBack.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

Accounts, Passwords, and Security

Certain features on the Site may require you to open an account (including setting up an OwnerID and password). You are entirely responsible for maintaining the confidentiality of your account information, including your password, and for any and all activity that occurs under your account.

You may not use someone else’s Owner or User ID, password or account at any time without the express permission of the holder of that ID, password or account. Diamondback cannot and will not be liable for any loss or damage arising from your failure to comply with these obligations.


If you have questions about DiamondBack's Privacy Policy, email us at