Ambassador - Gregg Ritz – DiamondBack Covers
Diamondback Ambassador

Gregg Ritz


Plymouth, Illinois

Gregg Ritz is a business, man. Or at least he approaches life that way. Always gathering intel, analyzing data, improving processes, inspiring others to do the same. It's no surprise considering he's held the title of CEO more than once, formerly at Thompson Center Arms and now at Wild Communications, a powerhouse marketing and media company in the outdoor space. Gregg approaches business with a drive and commitment that make winning nearly inevitable, and that same approach is at least partially responsible for his successes as a hunter, champion level marksman, and expert property manager. His tactics and their fruits are shared each week on his top-rated Outdoor Channel show, Hunt Masters. And as if that's not enough for one guy's plate, he also holds the title of "Dad" to his three daughters. 

When did you first realize that you wanted to run your own business?

Gregg: I caught the entrepreneurial bug as a 10 year old looking for ways to earn hunting and fishing money. I started mowing lawns, pruning trees, and selling crawfish to a local bait shop. Years later, I got my first outdoor industry job as a sales representative for Remington, Leupold, Maglite and Nosler. Being connected to those brands and their leaders offered me an inside look at what it takes to grow a successful company. I'm grateful to have had some wonderful mentors.

What's the worst day you've had in the woods, and why?

Gregg: Before the days of cell phones and handheld GPS, I lost orientation in the middle of George Washington National Park, a million-acre piece of public land. I was really out there in the middle of nowhere with no food or shelter, and didn't make my way back to civilization until the next day. I learned just how important it is to be ready for anything, at any time.

What gear do you keep under your DiamondBack? 

Gregg: During hunting season, I always have a game processing kit and extra clothes and boots handy. Especially on long trips, I carry spare tires and tools for both my truck and trailer.  I'll add an ax and shovel in case of a fallen tree or stuck piece of equipment around the farm. When we're away from home, the truck starts to morph into a mobile hunt camp of sorts. Our DiamondBack is key to ensuring that our gear is dry, clean, and protected so it's ready when needed. 

What's behind your drive? Is there a worldview that's responsible for your lion's share of work?

Gregg: Ultimately, it's to leave a legacy for my three daughters, to honor my parents and make them proud, to inspire and educate the next generation of outdoors men and women, and above all, to live in my faith.


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